Paleblue | Nickrad

Overview

Paleblue battery company is leading the rechargeable battery revolution, while also working towards building a more sustainable future. The campaign that I designed for this company was strongly driven by the environmental element of the brand, highlighting the severe impact that disposable batteries have on our planet. The campaign encourages people to take initiative while pushing them to be more environmentally conscious. The message of this campaign is straightforward and direct, recharge nature by choosing rechargeable batteries.

As the Art Director for this campaign, I developed the concept behind "Recharge Nature." After crafting the initial idea, I took the lead in translating it into a compelling, visually driven campaign. This involved conceptualizing and executing the creative elements to ensure the message was brought to life in a way that resonated with the audience. Below, you’ll find the visuals from the campaign

My Role